2017.10.11 | case

Automated merchandising gives Lyko the edge

Reading time: 4 minutes


How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience.

Lyko Hair AB is a pioneer of the hair and beauty sector, with a company history dating back to 1952. Today it operates salons across Sweden and sells to a huge customer base across the EU via its Lyko.se eCommerce site. Lyko is not content with standing still, the drive to increase conversions and enhance the customer experience is a constant. 

Download the case below to read the full story on how Apptus helped Lyko to its amazing results! 


Apptus eSales has given us the ability to use real time customer data as the fuel for behavioural search, facetted navigation and trend sensitive contextual recommendations

Rickard Lyko

CEO and Owner, Lyko

Download the case as PDF

Get Lyko Case