How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience.
Lyko Hair AB is a pioneer of the hair and beauty sector, with a company history dating back to 1952. Today it operates salons across Sweden and sells to a huge customer base across the EU via its Lyko.se eCommerce site. Lyko is not content with standing still, the drive to increase conversions and enhance the customer experience is a constant.
Download the case below to read the full story on how Apptus helped Lyko to its amazing results!