2017.10.12 | case

Machine vs. Human Merchandiser - Amazing results at KICKS

Reading time: 4 minutes

KICKS

In an A/B test conducted by leading Nordic beauty retailer Kicks, a home page was manually produced by merchandisers using their experience and knowledge. This page was pitched against an automated page completely delivered by Apptus eSales using AI and machine learning.

The results are that the automated version received an eight times higher click-through rate than the manual version, eight times more add to baskets and where the manual version generated one sale transaction, the automated version succeeded in generating 101 sales transactions. Wow!

 

Download the full success story below. Enjoy your reading!

 

We’re looking forward to doing even more testing and use of automation in the future, especially now that we’ve seen how well it can work!

JENNY VESTERLUND

eCommerce Manager, KICKS

The Results: Automated version vs Manual version

8
times higher click-through rate
8
times more add to baskets
1
This is the number of sales transactions made on the manual version compared to...
101
...which is the number of completed sales transactions on the automated version!

"The results unambiguously spoke for the Apptus eSales version, with a strong increase in all indicators; click through rate, percentage added to the shopping cart, number of purchases, conversion rate and average order value." Concluded Jenny Vesterlund

Download the case as PDF

Download the KICKS CASE STUDY