In an A/B test conducted by leading Nordic beauty retailer Kicks, a home page was manually produced by merchandisers using their experience and knowledge. This page was pitched against an automated page completely delivered by Apptus eSales using AI and machine learning.
The results are that the automated version received an eight times higher click-through rate than the manual version, eight times more add to baskets and where the manual version generated one sale transaction, the automated version succeeded in generating 101 sales transactions. Wow!
Download the full success story below. Enjoy your reading!