About Stenströms
Stenströms has been known for its flagship product for more than a century - “the Stenströms shirt”; a high-quality, stylish shirt for men. Lately, the company has broadened its production to include women’s shirts, blouses, knitted garments and accessories.
With a legacy of high quality and genuine professional tailoring, it’s been important for the company to give the same first-class service experience to their customers visiting their ecommerce site, as they get when visiting their physical stores.
Challenge
With a legacy of high quality and genuine professional tailoring, it’s been important for the company to give the same first-class service experience to their customers visiting their ecommerce site, as they get when visiting their physical stores.
We opened our B2C ecommerce platform in 2018, as we knew that it was a necessity. It has truly been an exciting journey, on which we learnt a lot, and where we have mainly been focused on optimising the platform and getting everything set up says Rasmus Bengtsson, Ecommerce Manager at Stenströms.
Solution
One step of optimising the eCommerce platform was to pick a solution for their online merchandising. Because of their great knowledge and experience from the fashion and lifestyle sectors, Stenströms chose Apptus eSales and its "eSales Search" and "eSales Navigation" functionalities.
The main reason for chosing the eSales platform is because it is built around automation for converting shoppers to buyers, optimising online merchandising and minimising manual, repetitive and rules-based work.
Results
The implementation not only helped Stenströms with automation and promoting the most relevant products in real-time, but also automated the filters in navigation. And behind the scenes, Stenströms got an easier way to track how their customers searched on the website, and could take actions on these insights. The results and effects came instantly.
We were overwhelmed by the results. After just three months we could see a 115% increase in revenue, 113% increase in conversion rate and a 215% increase in transactions says Rasmus Bengtsson.
If someone told me that this result would be possible before our launch, I probably wouldn’t have believed them.
But the project is far from over.
Right now, our focus is to keep up the tempo, and increase up-sell as well as cross-sales with the help of adding the functionality "eSales Recommendations". We hope to also increase average order value thanks to doing this says Joacim Gerdbo, Customer Success Manager at Apptus.
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Apptus eSales was implemented in cooperation with Apptus partner Avensia.
