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Leadership
Management
Michael Mokhberi
CEO and Co-founder
Michael Mokhberi
CEO and Co-founder
Michael Mokhberi is the founder and Chief executive officer of Apptus. Michael is one of Scandinavia’s foremost authorities in the area of search technology.
After completing his masters degree in Computer Science at Lund University, he specialised in designing high-performance and mission-critical big data solutions. Apptus began with the learnings and innovations that came out of Michael’s role as an advisor to some of the largest companies in Europe.
Michael was granted the prestigious SMIL award as the IT-innovator of the year in 2004 and Lund City’s entrepreneur of the year award in 2013.
Alexander Garpeus
Chief Financial Officer
Alexander Garpeus
Chief Financial Officer
Alexander Garpeus joined Apptus in January 2015 and is responsible for the Finance Department including all of the company’s financial and administrative operations.
Alexander brings several years of experience in senior roles within Finance and Administration and holds a Master’s degree in Finance and a Bachelor’s degree in Business Administration at the Lund University.
Prior to joining Apptus Alexander held the position “Business Controlling Manager” with DHL Freight Sweden, a leading logistics provider in the Nordics. Before DHL, Alexander served as “Finance Manager” for several Nordic legal entities of Sorin Group, a fast growing Medtech company within the area of cardiovascular therapies. In the earlier stages of his career he worked, among other, with companies such as Ericsson Mobile Communications and Alfa Laval.
Jimmy Bäckström
Chief Revenue Officer
Jimmy Bäckström
Chief Revenue Officer
Jimmy is the Chief Revenue Officer at Apptus, and is leading the marketing, sales and services departments. Jimmy has more than 20 years of experience within tech companies; focusing on growth and building high velocity marketing & sales organisations. Jimmy has built and led several marketing and sales departments and serves as advisor for several SaaS companies.
Anna Liffner
Chief Culture Officer
Anna Liffner
Chief Culture Officer
Anna is Chief Culture Officer at Apptus and is leading the People & Culture department. Prior her work at Apptus, Anna has more than 15 years of experience from HR and culture, and a broad experience from the tech industry. After her bachelor’s degrees from Lund University and Griffith University in social science, Anna has worked at well-known tech companies such as Anoto and Qlik.
In 2016 she joined inRiver as Vice President People with an overall responsibility for the global organization. Anna has a true passion for culture, leadership & engagement and one of her favourite quote is “culture eats strategy for breakfast”.
Board Members
Patrik Wåhlin
Co-founder
Patrik Wåhlin
Co-founder
Patrik Wåhlin received his masters degree in Science and Engineering from Lund Institute of Technology in 1994.
Since then, he has worked with high-performance database systems in critical environments such as the bank and finance sector in the role of consultant and technology mentor.
Markus Gerdien
Board member
Markus Gerdien
Board member
Markus has studied computer science and economics at the Stockholm University.
He has long experience in developing international companies in the software sector. Markus has held various senior positions in SunGard Front Arena, Nasdaq OMX and Orc Group.
He has devoted his professional career to B2B software and services companies with global potential.
Markus joined the board of Apptus in 2014.
Staffan Ingeborn
Managing Investment Director
Staffan Ingeborn
Managing Investment Director
Managing Investment Director of InnovationsKapital, which he founded in 1994. He pioneered the venture capital industry in the area when the industry was still in its infancy.
Staffan has been responsible for InnovationsKapital’s investments in a number of companies, including; Altitun (acq. by ADC), Formex (acq. by Tyco), Kreatel (acq. by Motorola), and Spotfire (acq. by TIBCO).
He currently represents InnKap on the boards of Emric, Microdata, Oxeon and Paxport. Staffan is also chairman on the board of Ernström & Co.
Prior to founding InnKap, Staffan was a management consultant and private investor.
His early career also includes positions as Managing Director of Frico AB (leading the IPO of the company), and General Manager of the Hygiene Division of LIC. He has a BSc from Göteborg University.
Advisory board members 2020
Sara Resvik
Advisory board member 2020
Sara Resvik
Advisory board member 2020
Active/Recent engagements:
Head of online business Åhlens, Bus Dev at Blocket Chairman of the board at Welcome, Board member at Fyndiq, Formulate, DpOrganizer, Invesment Manager at Industrifonden
Areas of specialisation: Business strategy, Business development, Market analysis
Areas of interest: Online commerce, Change management
Markets:+10 years of experience from Nordic markets
Verticals: Food, Media, Marketplaces, Venture Cap
Other: a good tennis player and even better horse rider
Mikael Österlund
Advisory board member 2020
Mikael Österlund
Advisory board member 2020
Active/Recent engagements: H&M
Areas of specialisation: Managing fast growing eCommerce, Online Operations
Areas of interest: Artificial Intelligence, Online Merchandising, Global expansion
Markets: +18 years of experience from Nordic markets
+6 years of experience from Global operations
Verticals: Fashion, Beauty
Other: Tech nerd with a big interest in food and wine. Spends weekends with the family and occasionally goes long distance running.
Sofie Lindahl-Jessen
Advisory board member 2020
Sofie Lindahl-Jessen
Advisory board member 2020
Active/Recent engagements: CEO Saint Tropez, CEO Sportsmaster Executive Vice President Global Sales and Brand Communication, Fritz Hansen
Areas of specialisation: P/L responsibility for both physical and digital shops
Areas of interest: Marketing, Brand Development, Business strategy
Markets:+15 years of experience from international fashion retailers
Verticals: Fashion, sports, home
Other: board member in Vipp and Imerco
Tony Preedy
Advisory board member 2020
Tony Preedy
Advisory board member 2020
Active/Recent engagements: Chief Commercial officer Fruugo Marketing director Lakeland, Otto UK, Director of targeted marketing Shop Direct
Areas of specialisation: Digital commerce, Digital Marketplaces
Areas of interest: Digital targeted marketing
Markets: +25 years of experience from Marketing, Branding, Commerce
Verticals: Fashion & Apparel, market places
Other: Highly respected and appreciated speaker at seminars and conferences
Raine Peake
Advisory board member 2020
Raine Peake
Advisory board member 2020
Active/Recent engagements: Head of Partners at Notonthehighstreet.com, Consultant advisor Dundasworld.com, ex Head of Merchandising and Visual Merchandising at Farferch.com
Areas of specialisation: Fashion Visual Merchandising; Merchandising Strategy; Trading Strategy for rapidly scaling businesses.
Areas of interest: Development of scale in VM; Chance and Serendipity ; Forward facing trends into data.
Markets: 30 years UK on and off line, 10 years International
Verticals: Retail, Luxury Fashion, Trend specialisation
Other: British, eco-conscious, philanthropic and socially active. Family, running and travel,
