Beauty eCommerce - 10 tips to optimise your store

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Beauty eCommerce - 10 tips to optimise your store

1. Product subscription

Offering the opportunity to sign up for a subscription is a great way to minimise the risk of losing customers. That way, your customers can get their favourite beauty products delivered automatically, on a regular basis.

2. Do marketing through video

Videos are the most effective way to market a product. Use influencer marketing, take advantage of the influencers platform and let them show their favourites. In a video you can highlight colours, formula, pigmentation and everything else that is crucial before a purchase.

influencer

3. Use customer reviews

Reviews help potential customers decide if they will purchase. Use customer reviews, photos and ratings, to be more trustworthly.

Did you know that…

  • 88% of consumers trust online reviews as much as personal recommendations.
  • Only 12% of consumers ignore reviews before making a purchase.
  • 85% of consumers say they read up to 10 reviews before making their decision.
  • 50 or more reviews per product can mean a 4-5% increase in conversion rate.

reviews

4. Order history

It is hard to remember the specific colour or name of products. Help your customers easily find their previously purchased products, so that they can order them again.

5. Collaborate with make-up artists

It is a good idea to collaborate with talented make-up artists. Let them test your products and show the results on their social media channels such as Youtube and Instagram.

6. Trying is buying

Sending samples is a good way to increase additional sales and get customers to try products and brands they would never have tested otherwise.

cosmetic products

7. Q-Commerce

Q-Commerce is the next generation of eCommerce. By offering fast delivery you will increase sales. People have neither the time nor patience to wait for the package for several days. By using Q-Commerce you can offer delivery within an hour.

8. The perfect product page

Make sure you have perfect product pages by having good copy that sells. One short and one long explanation per product, nice photos and ratings from customers is the perfect way to get a successful product page.

9. Assortment is everything

Getting your product assortment right is one of the most important things to do for your eCommerce store Offering exclusive beauty brands is the key to successful eCommerce in this sector.

beauty products

10. Micro-trends

Influencers can boost your brand, increase sales and reach out directly to your target audience in a way that has never been possible before. Your eCommerce conversion rate is dependent on this.

To try to track everything, and control your merchandising in real-time, is almost impossible. Your merchandising needs to be highly automated, and react to this influence. The more relevant your products are, the more you can increase your sales.

Show the right products, at the right places, at the right times.

Sources:
https://republiken.se/kunskapsbank/oka-forsaljningen-pa-webben-med-kundomdomen/

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