Consumer buying habits move more and more online and Furniture eCommerce is not an exception. To get people to choose to buy their furniture in an online store instead of in a physical store, you need to have a well functional eCommerce store.
Make sure your customer service can handle all the questions that your customers may have. Buying furniture is a big decision and often means many questions. It’s a good idea to have a live chat function on your site.
Offer your customer delivery directly to their door and help them assemble the furniture, a service that many people are more than happy to pay extra for.
User generated content
Online shoppers research before making a purchase, by gathering information about the product they want to buy. Reading users experiences, products reviews and ratings is a part of the purchase decision. It’s a good idea to use photos shared by customers.
Offer easy and smooth deliveries/returns
It is important to have an easy way to deliver/return packages. If it is not simple enough, it will probably not result in a purchase in the first place.
It’s almost impossible to track everything, and control your merchandising in real-time. Your merchandising needs to be highly automated. Apptus eSales helps you respond quickly to emerging trends and seasonal assortment changes. The more relevant your products are, the more you can increase your sales. Show the right products, at the right places, at the right times.
1 minute video on Rulebase vs Automated merchandising
Make sure you have good product descriptions on your products. Measurements, colors, materials and other important information about the furniture.
Ensure your customers get an equally good experience regardless of which channel they choose to visit, by using omnichannel marketing. Omnichannel marketing means using all relevant channels for coherent marketing of your eCommerce store.
Let your customers visualize what your products would look like when placed in their homes. Present your products in a customised and personalised way. 3D visualisation tool allows your Furniture eCommerce site to allow your customers virtually try your products in their locations.
Offer different payment methods
The more payment options you offer, the more likely you are to appeal to a wider audience. The easier you make it for people to pay you, the more likely it is that you will have more money coming in.