The eCommerce world has always been competite, but the last year we can see it rapidly increasing with new eCommerce sites launching every day. In order to stay ahead of the competition, eCommerce trends need to be constantly monitored and addressed. By reacting to trends, you can drive your eCommerce brand forward, and stay one step ahead of your competitors.
Importance of the product page
A recent study shows that the average conversion rate of shoppers landing on the home page is less than 2.5% (Monetate), significantly lower than shoppers who land on individual product pages. Meanwhile, a study by Conversio found among the 2,687 stores surveyed, that the average product page conversion rate is 7.91%. This research easily proves that those who land on specific product pages are far more likely to convert. “Help your customer, optimise your product landing pages”
Raise your voice for Voice shopping
Voice shopping is growing among Internet users. 13% of U.S. Smart Speaker owners say that they were making purchases by voice at the end of 2017. That number is predicted to grow to 55% by 2022 (OC&C Strategy Consultants, 2018). While voice shopping is still in its early stages, this statistic shows us that it will become increasingly popular in the coming years.
Interactive product visuals
With the help of interactive visual design such as Virtual Reality (VR), Augmented Reality (AR) and 3D imagery, the customer can get a better sensory experience and a better understanding of what to expect with their product while shopping online.
By involving the customer to take a quiz you can recommend products on the site based on their needs. Making it more fun and engaging for the customer.
Think outside of the box
Break free from the grid layout thinking and give your site a more edgy and modern feel by playing around with the site design. For example, strategically highlighting bestsellers without overtly pointing them out.
You cannot escape the great environmental trend that is going on in our modern society. More and more customers are environmentally conscious and prefer to shop for second-hand items.
Total apparel market to double in 5 years, with resale sector driving the growth www.coredna.com
So the market for used goods is here to stay, and is growing rapidly.
Provide same effort online as in store
In the retail industry, there’s a lot of talk about “the perfect shelf”, and a lot of investment in physical layout, interior design and specialised employees who can help the customer find the right products. You have to invest the same effort for online!
Maximise the customer experience
Provide both basic content such as product information, images, and measurements, and enhanced content such as videos and how-to guides, to maximise the customer experience.
Focus onproducing great content
Don’t let your employees get stuck in repetitive, rule-based work concerning online merchandising, but automate it so you can focus on producing the best content.