PIMpoint is one of the greatest events of the year where companies and software providers meet to exchange experiences and to tap into the latest of digital commerce. Last year PIMpoint had more than 900 attendees and this year that number is expected to grow significantly.  


Apptus is the proud Exhibitor and Track Sponsor of PIMpoint 2020. This means that we are hosting a track named “Next Generation of Merchandising for Online Retailing – Powered by Apptus”.

The track consists of three different break-out sessions:

  1. Session 1

    How do Retailers Address the Challenges of the 2020’s?

    In this session we will have two guests discussing and sharing their experiences of how they are dealing with some of the challenges that they face moving into a new decade.

  2. Session 2

    Optimising Customer Experiences through Automation

    Here we have invited a couple of ecommerce experts to share their story of how automated merchandising has helped their organisations provide better customer experiences.

  3. Session 3

    The Evolution of Online Sales: Trends Affecting Merchandising in the 2020’s

    In the last session we have lined up a panel of experienced professionals who will discuss the future of online sales and some of the bigger trends that they see affecting digital merchandising in the 2020’s


Industry experts joining us on stage

Jonas Hessler
Session: 2 and 3

Jonas is a senior executive with wide international retail experience, mainly from IKEA’s Retail and Digital organisations. Today Jonas is a senior adviser sharing his expertise in development of sales, organisations, digital products and also in the fields of managing complexity and innovation where change is necessary to grow the business.


Anna Ullman Serse
Anna Ullman Serse
Session: 1 and 3

Anna has long experience in working with the digitalisation of retail, e-commerce and delivering relevant customer experience. Most recently she worked as the CEO of Nelly.com and as Head of Business development for Qliro Group. Before that as a management consultant supporting most of the large retailers in Sweden with business-related questions around Marketing, Commerce and Service.

Måns Serneke
Måns Serneke
Session: 2

Måns has several years of experience working with complex integration services and multi-channel solutions. Today Måns is the CIO of Bygghemma Group, the leading online provider of home improvement products in the Nordic Region. During Måns leadership, Bygghemma Group has further developed its best-in-class eCommerce platform – with scalability and agility being lead themes.


Emma Holstensson
Emma Holstensson
Session: 3

Emma Holstensson is an experienced e-commerce professional working as a product owner at Åhléns, building the digital department store of tomorrow. Which makes her perfect as Industry Expert in the Session “The Evolution of Online Sales: Trends Affecting Merchandising in the 2020’s”


Sofie Lindahl-Jessen
Sofie Lindahl-Jessen
Session: 1

Sofie brings more than 15 years of experience from international fashion retail, for both physical and digital shops. She has worked as the CEO at Sportsmaster and previous to that as CEO at Saint Tropez. Before that, she was the Executive Vice President of Global Sales and Brand communication at Fritz Hansen.


Raine peake
Raine Peake
Session: 3

Raine brings over twenty years experience in both e-com and bricks and mortar retail including setting up the Merchandising and VM functions at Farfetch.com and AlexandAlexa.com. International Merchandising at Monsoon Accessorize and building transactional sites for luxury clients. Expertise in blending art and science with a clear trading slant, projects include developing machine learning to replicate human visual merchandising.


Make sure to register now.

We look forward to seeing you at PIMpoint 2020!

Date: 14-15 October 2020
Location: Slagthuset Malmö, Sweden