When the pandemic hit, many stores were affected by a decreased customer flow. On the other hand, the flow of e-commerce increased. This is something that has been clearly noticed by the chain store, Clas Ohlson.
Voyado Elevate has helped us to offer quality customer service online, says Peder Apelgren, CDO at Clas Ohlson.
The last quarter, our online sales increased by 63%, says Peder Apelgren.
Corona is one major reason why e-commerce has increased so significantly. The development is completely in line with Clas Ohlson’s strategy, but much, much faster. As more and more people are turning to e-commerce, it is imperative that the experience is as smooth as possible for the visitors.
Elevate helps to create a positive customer experience. In the same way our salespeople in the stores help customers, Elevate does this with relevant search results and product suggestions online, says Peder Apelgren.
- Our vision has always been to imitate a good salesman in a store, it should be easy to access what you are looking for, says Michael Mokhberi, former CEO of Apputs (now Voyado Elevate).
This is how it works. Voyado Elevate offer automated product exposure and optimises e-commerce via search, navigation, and recommendations. Before Elevate, it has been both difficult and time-consuming for Clas Ohlson to administer a range of approximately 15,000 products. Now, everything is done by automation with Elevate and thanks to this service, they have experienced an increased order value.
- These are signs that we are more relevant, says Peder Apelgren.
E-commerce is now a necessity. Voyado saw the potential in e-commerce early on and has invested in making it more relevant. Maybe that’s why half of Sweden’s largest e-retailers use Elevate. The strong growth of e-commerce that Voyado predicted has become reality.
E-commerce is no longer just a fun thing, it is a necessary function of society, concludes Michael Mokhberi.