Artificial intelligence proves to be a unifying element in a new partnership, bringing Voyado, a trailblazer in digital merchandising solutions, and 3bits, a sophisticated digital solution and development corporation, together in a dynamic union.
Artificial intelligence proves to be a unifying element in a new partnership, bringing Voyado, a trailblazer in digital merchandising solutions, and 3bits, a sophisticated digital solution and development corporation, together in a dynamic union.
3bits, based out of Gothenburg and Jönköping, focuses on the comprehensive development of all aspects of e-commerce, from website/business development and optimization to technical implementation of solutions. 3bits has worked with a variety of e-retailers and corporations over the past 13 years, including, Lindex, Tingstad, and Ragn-Sells, and even stretched into the healthcare industry, working with companies like Mölnlycke Health Care. However, 3bits was looking to expand its capabilities of providing its customers with a solution for prioritizing relevant items unique to each site visitor’s behaviors, and Voyado provided the key.
Voyado Elevate uses AI and machine-powered learning to optimize e-retailer’s product display, putting more relevant items in front of the consumer and allowing the retailer to customize and sort items how they think best. Voyado Elevate uses components such as Site search, Site navigation, Product recommendations, and Email recommendations to enhance e-commerce platforms and simplify the shopper’s experience.
Stefan Winterlén, CEO at 3bits, elaborates on a relevant concern in the e-commerce industry.
“Often a visit is not so long, and the customer’s patience is relatively short. Providing such relevant content during this period is crucial for better conversion.”
He believes there is a solution by emphasizing, “We are convinced that many e-retailers can increase sales by having the site constantly more optimized in the form of relevant products being shown to the right users.”.
Voyado has a uniquely good solution for using smart automation and AI to optimize the site to the extent that is possible for the site’s editors/merchandisers. We look forward to continued collaboration with Voyado”, concluded Stefan.
Voyado is thrilled to be entering this partnership and to provide these relevance capabilities to 3bits.
Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.
Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.
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