CGI and Apptus Recognize Strategic Value of New Partnership

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CGI and Apptus Recognize Strategic Value of New Partnership

CGI, one of the world’s largest IT and business consulting companies has strategically aligned with Apptus ecommerce solutions in an effort to continue providing personalization and progressive solutions for their customers.

CGI holds a global presence in over 400 locations around the world, delivering quality consulting and solutions for optimized service and streamlined infrastructural operations, amongst other processes such as enhancing security and system integration application.

A company motivated by analytics, insights, and evidence of customer success on return of investments, it comes as no surprise they have partnered with Apptus Technologies; an enterprise known for their ecommerce optimization products and navigable insights capabilities.

We are thrilled to be partnering with CGI, it is a privilege to be aligning with such a reputable global company. We both have a common goal of supporting online retailers in the most efficient way possible, and it’s fantastic we can come together and provide CGI clients with a promising solution.
– Simon Fredriksson, Apptus Partner Manager

Apptus, a 20-year ecommerce solution company, provides e-retailers with eSales, a unified solution designed to enhance the online shopping experience and ultimately convert shoppers into buyers. By leveraging AI and machine learning, eSales allows merchandising teams to understand shopper behavior and preferences, ultimately leading to high conversion rates and increased sales.
Their unified solution, eSales, personalizes the shopping experience for each user through displaying the most relevant products to each customer, based on their previous searches and clicks. Apptus eSales features, Site Search, Site Navigation, Product Recommendations, Content / Ads and Email Recommendations collaboratively communicate with each other to ensure product relevance, tailored to each unique viewer. Ultimately creating a very personalized and custom experience for online shoppers.

CGI believes that personalization capabilities are key in working with ecommerce solutions. Apptus offers this opportunity for unique, personalized, shopping experiences and flexibility for how this is implemented, through eSales and their enhanced search capabilities. In addition to supporting personalization and relevance, Apptus provides support for the internal experience through easy to access insights and automation technology.

CGI delivers exceptional consulting and solutions and truly caters to their client needs. We couldn’t be happier that Apptus eSales is now joining this trusted team of solutions. With 20 years of experience in observing and understanding ecommerce technology, we are certain that artificial intelligence and automation are the key to product discovery and will revolutionize the way CGI’s ecommerce clients sell products online.
– Michael Mokhberi, CEO and co-founder of Apptus

Michael Mokhberi
Michael Mokhberi,
CEO and co-founder of Apptus.

CGI caters to their client needs. Providing the latest enhanced technology and capabilities is an assured way to provide value to their current and future clients and Apptus eSales is a surefire solution to achieve this.

Beyond working with the most up to date technology, CGI prioritizes having a local presence in the locations where their clients are based, as their services are designed on a global scale, but are customized in local delivery. Aligning with Apptus was particularly attractive for CGI’s Swedish market, as Apptus is a Swedish based company and CGI has presence in 30 locations across Sweden.
With the vast variety of industries CGI serve, we look forward to seeing how this collaboration with Apptus eSales manifests and contributes to CGI client success and return on investment.

CGI is very excited to team up with Apptus. In our Loyalty Insight Study, we have conducted in-depth interviews with 23 leading retail and consumer service companies. The retail community agrees that personalized offers are key in increasing a retailer's relevance and to improve loyalty amongst consumers.
Many consumers are tired of being exposed to irrelevant products. Usually, this bottoms in systems that work in different silos where the behavioral data is stuck in various solutions. The retailers end up with a system base that doesn’t work properly together towards a joint goal which is to convert shoppers into buyers.
With Apptus eSales we will be able to give each individual a relevant shopping experience that is based on previous interactions all over the site.
– Christian Haeger Vice President Retail & Consumer Service in Stockholm