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Apptus and commercetools join forces to deliver radically smarter merchandising

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Apptus and commercetools join forces to deliver radically smarter merchandising

Apptus, the leader in online merchandising and AI-powered ecommerce optimisation software today announced a strategic partnership with commercetools, to integrate eSales - a single, unified solution for modern online merchandising across search, navigation, recommendations, email recommendations and content/ads, to enhance the commercetools platform offering.

Apptus has helped retailers to increase online sales performance for more than 15 years. eSales was purposely built for boosting ecommerce. Its patented, behavioural-driven algorithms, utilising both individual and group data, enable retailers to guide, support and inspire customers throughout the entire shopping journey, ultimately recommending the most relevant products across all touchpoints. eSales is highly automated, which means that merchandising teams can reduce repetitive, manual and time-consuming tasks and free up time for creative and strategic merchandising work.

Tremendous opportunities

We are delighted about this newly formed partnership as we see a great fit between our respective companies and technologies. We firmly believe there will be tremendous opportunities and benefits for our current and future customers from this alliance. Michael Mokhberi, CEO of Apptus.

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Big data and AI

Apptus eSales draws on big data and AI to constantly tune strategies for exposing products aligned to wider conversions, revenue and profit goals. The solution transforms previously reactive and rule-based merchandising to automated, predictive merchandising that works with even the biggest product ranges to present the right products in the right context at the right time.

With Apptus as a partner, we can extend our market reach. The team behind Apptus eSales have taken automated online merchandising to the next level and we are excited to have them as part of our partner community. Ivo Bronsveld, Head of Integrations at commercetools.

The Apptus solution will be available through the commercetools Marketplace for integrations and extensions.

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About Apptus

Apptus is the leader in automated online merchandising and has been at the cutting edge of high-performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000. Today, its ground- breaking, AI-powered eCommerce Optimisation software – Apptus eSales - provides a single, unified solution for modern online merchandising redefining online merchandising and enabling some of the worlds' leading retailers to dramatically improve sales performance, reduce cost, and drive organisational efficiency.

Apptus has its roots in Lund University (ranked among the top 100 universities in the world). With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Munich.

About commercetools

commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

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commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

More information at commercetools.com

Press contact

Ulrika Olin Rudqvist | Director PR & Communications
Email: ulrika.rudqvist@apptus.com
Phone: +46 701 664165