An e-commerce campaign displays an ad (banner) on your website to draw attention to a specific product, category or brand that you offer. The promotion can run for a limited period of time and you can tailor it along with your desired criteria.
Apptus eSales solution for Ads is designed to reduce site abandonment and increase conversion by focusing on relevance. Apptus eSales ensures that the most relevant promotional content is displayed for a specific area.
Since every visitor is unique, you want to show them the most relevant ad. But you’d also like to take into consideration the popularity of the ad, the level of sales resulting from the ad, and how many times the visitor has already seen the ad.
Therefore, Apptus eSales Ads feature various algorithms depending on the context that you want to prioritise. The ads are measured for their performance based on how much revenue an ad has generated through resulting clicks & purchases, the click-through rate of the ad, and how often the ad has been displayed.
In addition to a regular banner ad, Apptus eSales can also display products on top of (or instead of) the banner. These are called live ads because the products are decided in real-time, from a superset of context-relevant products.
Products will be selected and ranked based on the active exposure strategy as set in the Business App.
These are selected based on their relationship to some products.
These are selected based on their relevance to a specific search query.
Search, Navigation, Recommendations and Ads work seamlessly together. This is because of the unified approach Apptus eSales algorithms employ by integrating the four e-commerce pillars without having a negative overall impact.
The holistic unified approach offers a competitive edge to your e-commerce site.
To create a campaign this quickly from idea to roll-out has always been a massive manual workload, but now it is merely a case of getting the artwork for the banners done in time.
Thanks to Apptus eSales and machine learning everything else is now done much faster. Our site ran like clockwork throughout Black Friday with 100% availability. We are very pleased that we took the decision to take the leap to Apptus Cloud! ”