Apptus eSales

All-in-one AI-Powered eCommerce optimisation
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There's no way to spell retail without AI

Computers are smart, can keep track of a lot of data and do calculations faster than any human. To optimise anything you need to do just that - decide what you want and 'calculate' the best way to reach that goal. For an eCommerce site, it's important to show the right products at the right time to the right visitors. That statement alone contains three things that need to get right. For a human that is complexity, for an AI-powered system, it's a piece of cake.

Apptus eSales

Objectives-Driven Optimisation

Optimising - the process of making the best or most effective use of your resources.

In eCommerce, this translates to lifting your conversion rate, overall revenue and profit but could also include softer KPI's such as look, feel and overall positioning of your site.

Apptus eSales deals with your products and users behaviour as resources. We crunch this data and let you control if you want more conversions, revenue or more profit. With Apptus eSales you can balance your conversions with revenue and profit metrics to get the optimisation that you need to reach your business objectives - and it is delightfully simple in its complexity.

Automated, predictive merchandising

With an AI-powered optimisation system in your stack, you should be able to lift your core KPI's - conversion, revenue and profit significantly. You'll rely on AI for the heavy lifting and instead manage the exceptions and add creativity to human intelligence.

Smooth integration

Our experience of integrating with a wide range of systems, combined with the Apptus eSales’ flexible architecture, means you get a smooth and pain-free implementation.

Works with any platform

Apptus eSales integrates with all the major e-commerce platforms such as Hybris, EPI, Demandware, Intershop, Magento and more. If you require a custom integration Apptus eSales’ flexible architecture ensures your requirements can be met, quickly and efficiently.

How can this help me?


Optimise your online store according to business objectives like margin, profitability and the ability to react to shopping trends in real time.

Operational Efficiency

Automate repetitive and time-sensitive aspects of online merchandising. Free your merchandising specialists to focus on strategic and creative activities.

Lower cost
of ownership

Apptus eSales is available via a best of breed, secure cloud environment, to deliver outstanding performance at a lower cost.

Optimised customer

Apptus eSales uses machine learning and big data analytics to understand every customer interaction in real time and adjust product exposure to deliver individually relevant shopping experiences.

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Technology partners who offer proprietary software components that build on or complement Apptus eSales.


Customers using Apptus eSales


Implementation partners who make our customers successful.