eSales Enterprise

Intelligent search and merchandising for online retailers
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One solution for optimising your entire site

eSales Enterprise provides e-commerce managers with AI-powered, business objective-driven online merchandising that increases customer lifetime value.

It combines Site search, Navigation, Recommendations, Ads and Email recommendations into a unified solution. Each component learns from and informs the others, which results in a more relevant user experience that leads to higher conversions and increased sales.

Learns and delivers value in real-time

The system learns from visitors’ behaviour in real-time, anticipates intent, and adapts automatically to ensure the product ranking is optimised to meet your business objective.

Apptus solutions overview
collection of eSales Enterprise ui components

Enterprise-specific properties

  • Organisational efficiency

    eSales Enterprise takes care of manual and repetitive tasks, freeing time for the merchandising team to concentrate on creative activities. Since the system is alert at all times you can catch trends and respond in real time to all opportunities.

  • Built to scale

    Designed for product catalogues with millions of products and high traffic volumes, eSales Enterprise ensures fast response times, even when the pressure is on.

  • International capability

    To ensure a local look and feel within a global or multinational context, the system captures and uses individual market languages and location behaviour to optimise product ranking across each site.

  • Highly flexible

    A customised API ensures that integration with all e-commerce platforms is smooth and efficient and allows you to configure the solution to match your exact needs and control your user interface.

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Smart ways to discover and inspire with products

Intelligent site search

Context-sensitive search covers products, categories, recommendations, promotions and banner ads. Autocorrect and Autocomplete guides the user while typing. Synonyms, facets, did-you-mean and product content suggestions help users find what they’re looking for.

Discover site search
site search on e-commerce shop

Navigation and listing that makes sense

Intelligent facets dynamically adapt their order as results are refined. Product listings are returned with the most relevant products at the top and categories can be ordered by name, number of products or by relevance.

Discover Site Navigation
selecting categories in a e-commerce shop

Recommendations backing upsell and cross-sell

Real-time recommendations take into account both the collective interest of your site’s visitors as well as the individual’s interest and history. Recommendations are based on top seller lists, abandoned carts, recently viewed and bought items, to name a few.

Discover Product Recommendations
product recommendations for a user browsing an online store

Relevant banner ads for every context

To ensure you display the most relevant ads to every customer, eSales Enterprise takes context into account. Ads are selected based on customer, product, search query and best performing ad.

Discover Banner Ads
relevant banner-ads for users browsing an online shop

Email Recommendations to increase conversions and revenue

To make further use of customers’ behaviour on your site, you can utilise the data to send more relevant product recommendations in your emails. The recommendations are generated when the user opens the email, displaying the freshest set of products possible.

Discover email-recommendations
email with personalised product recommendations

Smart ways to discover and inspire with products

Intelligent site search

site search on e-commerce shop

Context-sensitive search covers products, categories, recommendations, promotions and banner ads. Autocorrect and Autocomplete guides the user while typing. Synonyms, facets, did-you-mean and product content suggestions help users find what they’re looking for.

Discover site search

Site Navigation and listing that makes sense

selecting categories in a e-commerce shop

Intelligent facets dynamically adapt their order as results are refined. Product listings are returned with the most relevant products at the top and categories can be ordered by name, number of products or by relevance.

Discover Site Navigation

Product Recommendations backing upsell and cross-sell

product recommendations for a user browsing an online store

Real-time product recommendations take into account both the collective interest of your site’s visitors as well as the individual’s interest and history. Product recommendations are based on top seller lists, abandoned carts, recently viewed and bought items, to name a few.

Discover Product Recommendations

Relevant banner ads for every context

relevant banner-ads for users browsing an online shop

To ensure you display the most relevant ads to every customer, eSales Enterprise takes context into account. Banner Ads are selected based on customer, product, search query and best performing ad.

Discover Banner Ads

Email Recommendations to increase conversions and revenue

email with personalised product recommendations

To make further use of customers’ behaviour on your site, you can utilise the data to send more relevant product recommendations in your emails. The recommendations are generated when the user opens the email, displaying the freshest set of products possible.

Discover email-recommendations

Tools for that human touch

A/B tests for best performance

You can test which product exposure strategy gives best performance for your site. Compare metrics from different strategies and adopt the winning one.

Ab test illustration
Product promotion illustration

Promotions/Demotions

To handle seasonal products, manage stock levels or reward house brands, you can manually boost or bury selected products using Promotions and Demotions.

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Smooth onboarding process