eSales Fashion provides you with intelligent merchandising that delights, guides and inspires shoppers by showing the most relevant products in all areas of your digital shop.
eSales Fashion takes online merchandising to a whole new level. It combines on-site search, category listings and recommendations into a single unified solution.
Each component learns from and informs the others to deliver a truly relevant experience proven to increase conversion, revenue or profit – the choice is yours!
eSales Fashion is a powerful solution that utilizes AI to automate the workload, removing much of the manual heavy lifting. The AI reacts faster than any human and is able to catch both micro and macro trends. It learns from visitors’ behaviour in real-time, anticipating their intent, and adapts the results to rank the most relevant products higher, maximising your sales. Easy-to-use tools ensure there’s still room for a merchandiser’s human touch.
Predictive analytics guides strategic decision making that helps you reach optimum merchandising results. Offering A/B testing, you can optimise the whole site to drive towards a chosen business objective: conversion, revenue or profit, whichever gives you the best result.
Built with over 15 years’ experience of e-commerce retail solutions
What’s truly exceptional about eSales Fashion is the fashion-specific functionality it provides, including features such as colour name search, automatic image analysis, and explicit sizing support.
No more manual colour tagging of products. Using advanced AI techniques, eSales Fashion determines colours automatically through image analysis. It knows that ‘burgundy’ is a nuance of red and that ‘light blue’ is a two-word colour describing a shade of blue.
for both mobile and web
Does your mobile website lag behind? eSales Fashion provides a great user experience with dedicated support for both mobile and desktop. It’s automatically upgraded with new capabilities that you can try out.
eSales Fashion understands size. It provides size relevance in product lists and supports different size scales and size types. Simply put - we make sure that you don’t over expose that trendy shirt that’s only available in that one odd size.
that lifts your bottom line
To affect seasonal products, manage stock levels or reward house brands, you can manually boost selected products to be pushed higher up in the product listings. The opposite is to demote selected products, such as seasonal wear that’s out of season, by burying them lower down in search results and category pages.
eSales Fashion enables you to automatically optimise what kind of products to expose on your site based on which business objective you choose:
more conversions or higher revenue or profit.
Conversions exposes products that sell more. Optimising for revenue exposes higher priced products and optimising for profit exposes high margin products. You can switch strategy to catch pay-days or to sell out old stock. Test what works for you!