Deployed through the Shopware plugin, Apptus eSales real-time machine learning algorithms are employed to analyse user behaviour. Further on, automatically gained insights help the system adjust the product exposure on the entire site to match the interests of individual user.
Apptus eSales demonstrates a significant increase in the conversion rate and in other business KPIs, while reducing the manual effort via significant automation.
For the merchandiser, this offers a key advantage since the software is able to learn by itself and implement the learnings automatically in the algorithm.
Products are selected and automatically displayed for each user based on individual behaviour data, so that maximal conversion is achieved due to a high relevance of the exposed products to the user.
All data points of the online shop are analysed in real time in order to personalize the offer and expose the most relevant products and content to each individual user.
Apptus eSales for Shopware learns automatically with every single action of a user to help the merchandiser achieve the commercial goals and lift the sales line. The merchandiser can see how customers interact with products across their entire site and adjust product exposures to better meet their objectives.
Apptus clients include some of the world’s largest retailers. No matter what your catalogue size, or customer base, Apptus eSales for Shopware has been engineered to meet the most demanding requirements..
The Apptus eSales for Shopware plugin is included in the Apptus eSales license agreement and is available by your Apptus contact.
To install the plugin, you need a Shopware site version 5.3 or later.
For configuration and technical requirements please ask your Apptus contact.