Increase e-commerce sales with intelligent site search

Do you find yourself wondering what you can do to increase conversion rate, revenue and average order value for your online retail business? Research shows that the search box is the right place to start.

User searching online beauty shop
Apptus eSales search infographics

E-commerce Search built on natural ways people interact with web shops

Apptus eSales' Search is the only unified e-commerce Search solution that delivers AI-powered results across products and content – in real time. This capability of the search engine to learn from different sources adds a distinct competitive edge to your site.

The Search algorithm from Apptus is devised to respond to a wide range of needs visitors have when searching for products. These features activate whilst typing in the search box, and extent to the search results page, providing filtering through facets, corrections for misspellings, looking for synonyms, and many more.

Context-sensitive Search

To stay relevant in e-commerce you’ll need a Search Engine that is built from the ground up, using a product-centric model. This covers products, variants, categories, content, recommendations, promotions and ads.

Apptus eSales Search uses algorithms built to interpret visitor behaviour

Our Search capability employs machine learning algorithms that optimise experiences in real time for customers, by listening, capturing, measuring, assessing, and immediately addressing each customer's intent, in the context of real-time and historical behaviour.

Apptus Search Features

Autocomplete shortens the journey to finding the product

Our rich Autocomplete predicts and fills in the search phrase as the user starts typing, speeding up the journey to the desired product. Suggested products, categories and content will be displayed.
The dynamic learning built into the algorithm further supports your site: the suggestions adapt according to previous searches, so the predicted results mirror users’ behaviours and guide the visitors’ journeys.

Internal search autocomplete for e-commerce
Did-you-mean suggestions correct and guide the user

Apptus eSales suggests alternative search phrases when the search phrase has low relevancy (e.g. fewer than 5 good matches). Think misspellings, using synonyms, abbreviations, variations in British vs American English, natural language queries, and much more. Apptus eSales offers alternative searches in an adaptive way: the visitor is guided to “corrected” search phrases.

Did you mean search function for e-commerce
Product and category suggestions take advantage of your long tail

While typing a search phrase Apptus eSales shows relevant products to the user. This enables the user to find matching products instantly.
The recommended products are based on previous events with high correlation and with matching attributes. On the search results page you can expose other query-relevant results. There are different ways to do this, such as: people also searched for…, people also bought…, trending searches.

Product and category suggestions helps users find products instantly
Synonyms offer help faster than you think

What are ‘sandals’ for one person are ‘flip-flops’ to another. Apptus eSales will advise where a synonym is needed, so that future searches will respond accordingly.

Synonyms overview for e-commerce
Facets for refining the journey

Apptus eSales presents relevant facets, adapting their order as the Search results are refined. These intelligent facets especially help when further searches find more relevant matches in other parts of the product catalogue. Typical facets include: size, colour, category, brand, to name a few.

Intelligent facets for refining search results
Promotions – boost for higher conversion rates

Even though Apptus eSales does most of the work itself there are ways to influence the results. One way of doing this is to promote products. By promoting selected products in the product catalogue with a low, medium or high boost these products will be pushed higher up in the search results.
This feature can be used in the beginning and end of a sales period, to boost a specific supplier or boost event-specific products. Promotions can be scheduled to be automatically active for a particular time frame, e.g. during a sale period.

Promote products to increase e-commerce sales
Informative Search reports

Reviewing the search statistics on a regular basis is an important routine to understand the trends among the customers and also for improving the product catalogue for even better search conversions.
The search statistics will give you information about popular search phrases for a market and a time period and the conversion rate for each search phrase. The search statistics will also give you information about poorly performing search phrases. For these phrases and products, you can improve the searches by adding synonyms.

Informative search reports to increase conversions
Content search adds depth to the search

Apptus eSales returns content hits as well as product matches, enabling the user to find store locations, delivery information, care instructions and brand information. These can be presented separately to the product results.

Content search adds depth search results

The Apptus Search Engine takes conversion rates beyond 5%

Tests run on online stores in fashion, electronics and books retailing demonstrate that Apptus Search algorithms produce an increase in conversion rates between 3.2-8%

"Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average."

Rubie Oliphant
Product Specialist, AdLibris

"Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce knows, is an astonishing improvement) and search exits decreased by 18%."

Philip Mossinger
Web Manager, CDON.COM

Further reading