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Apptus eSales Content / Ads provides relevant online advertising optimised for your ecommerce. Use content / ads, web banners or display ads as embedded advertisements on your web site, simply to drive higher conversion and increase sales.
eSales content / ads solution is designed to reduce website abandonment and increase conversion by focusing on relevance. It ensures that the most relevant promotional content is displayed for a specific area. Promotional campaigns can run for a limited period of time and you can tailor it along with your desired criteria.
Performance is measured based on how much revenue it has generated through resulting clicks and purchases, click-through rate (CTA) and how often the ad has been displayed.
In addition to regular banner ads, you can also display products on top of, or instead of, the banner. These are called live banners because the products are selected in real-time, from a set of context-relevant products.
Products will be selected and ranked based on the active exposure strategy as set in the business app and will be personalised if possible.
"eSales minimises the need for manual and tedious merchandising. That saves the merchandising team several hours or even days per week, freeing them up to focus on more strategic, higher value activities."
CEO and Owner, Lyko
These are selected based on the individual visitor’s behaviour. This includes visitors clicks, purchases and current shopping cart contents.
A request for an Ad by search will return the most relevant ad to the context of the search query result. This will add extra value to the search result page with relevant ads together with the products.
Ads of this type are based on the relationship between products and ads. Each ad are related to a set of products, used to decide how relevant each individual ad are for the specific time.
Top ads are ads that regardless of visitor, product or search context are high performing on the site. Performance are based on generated revenue, displays and click-through-rate of the ad.Contact Sales to learn more
"We saw a strong increase in all indicators; click through rate, percentage added to the shopping cart, number of purchases, conversion rate and average order value."
eCommerce Manager, KICKS