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eSales Search is extraordinarily advanced. Every single keystroke in the search box ignites a multitude of actions, in real-time, as eSales instantly measures, assesses, and addresses the customers’ true intent with historical behavioural data. That is why eSales, in every moment, presents the most relevant products, to every single customer.
eSales Search interprets and understands different sources of data such as product variants, categories, content and promotions. And eSales Search continuously exchanges data with other parts of the platfom - Product Recommendations, Site Navigation and Content / Ads, to make sure site-wide product relevance and to avoid cannibalising results from the others.
"Apptus solution proved that you simply can’t beat the speed and relevance delivered through the use of AI technology."
Store Optimisation Manager, Dustin
As the user starts typing in the search box, eSales instantly suggests the fastest route to the intended product by making the most relevant suggestions of products, categories and content.
Enable customers to easily find more content such as store locations, delivery information, care instructions and brand information. It simply adds depth to the search result.Contact Sales to learn more
Simplifies the customer journey by presenting relevant matches in other parts of the product catalogue by dynamically displaying facets like size, colour, category and brand, continuously adapting and improving the presentation order.
Statistics providing you with information about both popular and poorly performing search phrases and their conversion rates. To get better search conversions, you can improve words and phrases by adding synonyms.
A way of influencing search results and reach higher conversion is to manually promote products and push them higher up in the list. Typically, this is done in the beginning and end of sales periods to boost a specific supplier or event-specific products.
What ‘sandals’ means to one person means ‘flip-flops’ to another. Synonyms advice customers and ensures that future searches are more relevant.
Take advantage of your long tail as relevant products will be displayed to users whilst typing, enabling them to instantly find matches. On the search results page you can expose other query-relevant results using a plethora of our different recommendation algorithms.
"eSales minimises the need for manual and tedious merchandising. That saves the merchandising team several hours or even days per week, freeing them up to focus on more strategic, higher value activities."
CEO and Owner, Lyko