Most customer journeys and page requests are handled automatically by a group of systems working together. As such, much of the merchandiser’s success depends on how these systems are configured.
Merchandisers are also able to intervene in the customers' journeys and alter their experiences. However, in order to profit from doing this, you need to take a couple of things into account. We offer you information on when and how merchandisers should intervene in the customer journey as a means to benefit.
Read the full whitepaper here