We have previously introduced the concept of online merchandising as a discipline. We outlined the case for thecreation of a team dedicated to the management of screen real-estate, the need for this team to be furnished with clear objectives and meaningful performance measures, and for this team to be armed with the right tools. In this article we’ll look deeper into the issues of managing screen real-estate, highlighting some of the challenges and proposing some solutions.

 
 

 

 

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