According to new online research into online fashion buying, generation Z are
more comfortable with the use of Artificial Intelligence (AI) to tailor their
shopping experience compared to the older shoppers aged 55+.
Under a quarter (24%) of UK adults aged 55 and over, would like to see online fashion retailers adopt online systems to tailor their shopping experience.
In contrast, 56% of those aged between 18 and 24, known as Generation Z and the first to have grown up with smartphones, social media and Google, report they they would like to see fashion retailers adopt online systems to tailor their shopping experience. Other questions asked in the YouGov survey conducted for Apptus was:
- Which best describes online fashion retailers current focus?
- If you could build the the perfect online fashion retail experience for you, which characteristics would it include ?
Download the Whitepaper and read about the findings!