Whitepaper

Personalisation isn't everything. Successful ecommerice is all about relevance and risk

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Personalisation. Powered by complexity.

With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus argues that online retailers need to broaden their focus.

Here he explains why.

 

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