"Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average."
Rubie Oliphant
Product Specialist, AdLibris
Radically Smarter Merchandising for B2C
Winning the hearts and minds of customers and staying ahead of the competition are some of the challenges to B2C online retailers. Regardless of vertical, retailers must always find ways being relevant across touch points. This is where Apptus eSales really differ. Built from the ground up to support modern eCommerce, it helps B2C retailers being successful in online merchandising, turning shoppers into buyers.
eSales - simply built for B2C eCommerce
The eSales platform includes purposely developed functionality, powered by AI and Machine Learning, for driving increased conversion of visually driven products across fashion, furniture, home decoration, and more. The algorithms, supporting shoppers across site search, site navigation, product recommendations, content/ads and email recommendations, designed to offer ideal guidance, inspiration and relevancy throughout the entire customer journey.
eSales provides spectacular results
for B2C retailers providing:
Specialised Data Model
A best practise product data model for satisfying industry specific requirements and needs.
Specialised Data Processing
Algorithms with lifestyle specific domain knowledge input that learns and improves over time.
Flexibility
A platform designed to allow for a high degree of customisation, considering every retailer’s unique needs and complexity of business.
Efficiency and Control
Maintaining optimal relevance over time, fine-tuned with an optimal mix of automation (AI) and manual pinning and curation efforts.
What our customers say
"We saw a strong increase in all indicators; click through rate, percentage added to the shopping cart, number of purchases, conversion rate and average order value."
Jenny Vesterlund
eCommerce Manager, KICKS