Having ads on your website triggers interest. People associate promotional campaigns with opportunities for getting either inspiration or good prices.

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Show the best ad to each visitor every time

Since every visitor is unique, you want to show them the most relevant ad. But you’ll also want to consider the popularity of the ad, the level of sales resulting from it, and how many times the visitor has already seen it.

The ad performance is measured based on how much revenue it has generated through resulting clicks and purchases, click-through rate, and how often the ad has been displayed.

Ads for promotional campaigns

The Ads capability is designed to reduce site abandonment and increase conversion by focusing on relevance. It ensures that the most relevant promotional content is displayed for a specific area. The promotion can run for a limited period of time and you can tailor it along with your desired criteria.


Working with live ads

In addition to a regular banner ad, you can also display products on top of, or instead of, the banner. These are called live ads because the products are selected in real-time, from a superset of context-relevant products. 

Products will be selected and ranked based on the active Exposure strategy as set in the Business App.

Context for Ads 

Ad by customer
These are selected based on the individual visitor’s behaviour, including their purchases & current cart contents.
Ad by product

These are selected based on their relationship to other products.

Ad by search

These are selected based on their relevance to a specific search query.

Top ads
The ads that perform the best across the site can also be shown, regardless of the visitor, product or search context.

Ads working in sync with other functions

Ads work seamlessly together with Site Search, Site Navigation and Product Recommendations to ensure a positive overall impact on product relevance.


To create a campaign this quickly from idea to roll-out has always been a massive manual workload, but now it is merely a case of getting the artwork for the banners done in time.

Thanks to Apptus eSales and machine learning everything else is now done much faster. Our site ran like clockwork throughout Black Friday with 100% availability. We are very pleased that we took the decision to take the leap to Apptus Cloud! ”

Mikael Olander, CEO, Bygghemma Group
Mikael Olander
CEO, Bygghemma Group