Hero images are large web banner images. Usually it's the first visual element a visitor encounters on the website. It can be static, animated or dynamic, for example a rotating lists of images or texts.
Pop-ups are usually displayed in a small window that suddenly appears in the foreground of the site. They can contain anything from products, videos or just plain text promoting an offer on the site.
Live banners are created dynamically at the time of display. They can even be generated in real time. Catch your customers attention by including animations, video, images or sound, in your banner design.
Since every website visitor is unique, you want to show them the most relevant ads and web banners. But you’ll also want to consider the popularity of the ad, the level of sales resulting from it, and how many times the visitor has already seen it.
eSales banner ads solution is designed to reduce website abandonment and increase conversion by focusing on relevance. It ensures that the most relevant promotional content is displayed for a specific area. Promotional campaigns can run for a limited period of time and you can tailor it along with your desired criteria.
Performance is measured based on how much revenue it has generated through resulting clicks and purchases, click-through rate (CTA) and how often the ad has been displayed.
In addition to a regular banner ad, you can also display products on top of, or instead of, the banner. These are called live banners because the products are selected in real-time, from a set of context-relevant products.
Products will be selected and ranked based on the active exposure strategy as set in the business app and will be personalised if possible.
These are selected based on the individual visitor’s behaviour. This includes visitors clicks, purchases and current shopping cart contents.
Ads of this type are based on the relationship between products and ads. Each ad are related to a set of products, used to decide how relevant each individual ad are for the specific time.
A request for an Ad by search will return the most relevant ad to the context of the search query result. This will add extra value to the search result page with relevant ads together with the products.
Top ads are ads that regardless of visitor, product or search context are high performing on the site. Performance are based on generated revenue, displays and click-through-rate of the ad.
To create a campaign this quickly from idea to roll-out has always been a massive manual workload, but now it is merely a case of getting the artwork for the banners done in time. Thanks to Apptus eSales and machine learning everything else is now done much faster.