Since every visitor is unique, you want to show them the most relevant ad. But you’ll also want to consider the popularity of the ad, the level of sales resulting from it, and how many times the visitor has already seen it.
The ad performance is measured based on how much revenue it has generated through resulting clicks and purchases, click-through rate, and how often the ad has been displayed.
The Ads capability is designed to reduce site abandonment and increase conversion by focusing on relevance. It ensures that the most relevant promotional content is displayed for a specific area. The promotion can run for a limited period of time and you can tailor it along with your desired criteria.
In addition to a regular banner ad, you can also display products on top of, or instead of, the banner. These are called live ads because the products are selected in real-time, from a superset of context-relevant products.
Products will be selected and ranked based on the active Exposure strategy as set in the Business App.
These are selected based on their relationship to other products.
These are selected based on their relevance to a specific search query.
To create a campaign this quickly from idea to roll-out has always been a massive manual workload, but now it is merely a case of getting the artwork for the banners done in time.
Thanks to Apptus eSales and machine learning everything else is now done much faster. Our site ran like clockwork throughout Black Friday with 100% availability. We are very pleased that we took the decision to take the leap to Apptus Cloud! ”