Radically Smarter Merchandising for Beauty

Apptus eSales provides great online experiences that delight shoppers by exposing the most relevant product with every site interaction. By utilising automation, eSales empowers beauty retailers to increase their conversion, revenue, and profit, taking eCommerce to the next level. It is simply radically smarter merchandising.

Typical Challenges

Be more relevant

To any individual customer and offer a highly relevant, satisfying, and low-friction shopping experience to increase conversions.

Reduce manual, repetitive and time-consuming work

Finding the ideal mix between manual work and automation (AI), reducing time-consuming, repetitive tasks, allowing teams to do more creative and strategic work.

Increase efficiency

Dealing with thousands of products, frequent product introductions, and ultimately merchandising the entire product range through all touch points.

The Solution

Simply built for eCommerce

One single system enabling merchandisers to always present the best possible selections in the right context, at the right time, across touchpoints.

Responsive technology

Automation enabling lightning fast reaction to changing customer behaviour, reduces manual, time-consuming, often tedious online merchandising work.

A single, unified solution

Delivering all the capabilities needed to excel across search, navigation, recommendations and content.

Benefits

Higher conversion and sales

Driven by automation - leading to increased cart size, higher conversion, revenue and profit.

A simplified customer experience

Presenting more relevant products.

Less manual work

Due to a high degree of automation, freeing up time for being creative and strategic.

Fast and reliable

Real-time processing of customer behavioural data enables for immediate response to micro-trend peaks.

Contact Sales to learn more

"We saw a strong increase in all indicators; click through rate, percentage added to the shopping cart, number of purchases, conversion rate and average order value."

Jenny Vesterlund
eCommerce Manager, KICKS

Built for eCommerce

eSales is built for boosting eCommerce, providing a unified solution for the online merchandising across site search, site navigation, product recommendations, content/ads and email recommendations.

eSales shares data across these functions to offer a greater, more relevant shopping experience. Is highly automated, leveraging machine learning to constantly tune the business strategy and achieving higher conversion.

"eSales minimises the need for manual and tedious merchandising. That saves the merchandising team several hours or even days per week, freeing them up to focus on more strategic, higher value activities."

Rickard Lyko
CEO and Owner, Lyko