10 Tips to Optimise Your Beauty eCommerce
Radically Smarter Merchandising for Beauty
Apptus eSales provides great online experiences that delight shoppers by exposing the most relevant product with every site interaction. By utilising automation, eSales empowers beauty retailers to increase their conversion, revenue, and profit, taking eCommerce to the next level. It is simply radically smarter merchandising.
Be more relevant
To any individual customer and offer a highly relevant, satisfying, and low-friction shopping experience to increase conversions.
Reduce manual, repetitive and time-consuming work
Finding the ideal mix between manual work and automation (AI), reducing time-consuming, repetitive tasks, allowing teams to do more creative and strategic work.
Dealing with thousands of products, frequent product introductions, and ultimately merchandising the entire product range through all touch points.
Simply built for eCommerce
One single system enabling merchandisers to always present the best possible selections in the right context, at the right time, across touchpoints.
Automation enabling lightning fast reaction to changing customer behaviour, reduces manual, time-consuming, often tedious online merchandising work.
A single, unified solution
Delivering all the capabilities needed to excel across search, navigation, recommendations and content.
Higher conversion and sales
Driven by automation - leading to increased cart size, higher conversion, revenue and profit.
A simplified customer experience
Presenting more relevant products.
Less manual work
Due to a high degree of automation, freeing up time for being creative and strategic.
Fast and reliable
Real-time processing of customer behavioural data enables for immediate response to micro-trend peaks.Contact Sales to learn more
"We saw a strong increase in all indicators; click through rate, percentage added to the shopping cart, number of purchases, conversion rate and average order value."
eCommerce Manager, KICKS
Built for eCommerce
eSales shares data across these functions to offer a greater, more relevant shopping experience. Is highly automated, leveraging machine learning to constantly tune the business strategy and achieving higher conversion.
"eSales minimises the need for manual and tedious merchandising. That saves the merchandising team several hours or even days per week, freeing them up to focus on more strategic, higher value activities."
CEO and Owner, Lyko