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Fashion is at the forefront of online retailing and the battle for customer attention is fierce. Apptus eSales offers fashion retailers a competitive advantage.
eSales utilises AI, Machine Learning and patented behavioural-driven algorithms, empowering retailers to detect and react to consumer trends in real-time, making sure to list and recommend the most relevant products, with every search, in every given moment of the customer journey. The result is better customers experiences, higher conversion, increased profit and revenue.
Be able to respond quickly to emerging trends and seasonal assortment changes.
Generate better customer experiences by capturing the visitor’s true intent with higher relevancy.
Free up time for merchandisers to do more creative and strategic work.
Finding and implementing systems tailored to fashion industry specific needs.
Years of experience from e-commerce brings powerful features like image and data analysis, delivering high quality results for fashion online retailing.
Including patented Top Seller algorithm, providing optimised product ranking and relevance across search, category listings, navigation and recommendations.
Automation removes the repetitive and tedious work of merchandisers who can focus on creating higher quality content.
The full power of eSales is easily accessible for integration and customisation through a Web API, seamlessly deployed to support both mobile and desktop.
Allowing for automatic steering towards one of three exposure strategies; higher revenue, higher profit, or higher conversion.
Automation leads to reduced workload for merchandisers, removing time-consuming tasks, freeing up time for being creative and strategic.
A unified solution with multiple functions working as one, leading to better shopping experiences and more successful retailers.Contact Sales to learn more
eSales is a unified solution for online merchandising providing exceptional support for site search, site navigation, product recommendations, content/ads and email recommendations, sharing data across these functions to offer guidance and inspiration to shoppers.
eSales is highly automated, leveraging machine learning to better understand and react to customer preferences and behavior. The result is a better overall shopping experience, where the most relevant products are recommended, and increasing the average basket size, leading to higher conversion and increased sales.
"We were overwhelmed by the results. After just three months we could see a 115% increase in revenue, 113% increase in conversion rate and a 215% increase in transactions. If someone told me that this result would be possible before our launch, I probably wouldn’t have believed them."
Ecommerce Manager at Stenströms