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Radically Smarter Merchandising for Fashion
Fashion is at the forefront of online retailing and the battle for customer attention is fierce. Apptus eSales offers fashion retailers a competitive advantage.
eSales utilises AI, Machine Learning and patented behavioural-driven algorithms, empowering retailers to detect and react to consumer trends in real-time, making sure to list and recommend the most relevant products, with every search, in every given moment of the customer journey. The result is better customers experiences, higher conversion, increased profit and revenue.
Typical Challenges
Capitalise on trends in real-time
Be able to respond quickly to emerging trends and seasonal assortment changes.
Generate rich product data to reach higher relevance
Generate better customer experiences by capturing the visitor’s true intent with higher relevancy.
Decrease the burden of manual and repetitive tasks
Free up time for merchandisers to do more creative and strategic work.
Finding systems supporting the fashion industry
Finding and implementing systems tailored to fashion industry specific needs.
The Solution
Specialised for the fashion industry
Years of experience from e-commerce brings powerful features like image and data analysis, delivering high quality results for fashion online retailing.
Based on AI and Machine Learning
Including patented Top Seller algorithm, providing optimised product ranking and relevance across search, category listings, navigation and recommendations.
Utilising Automation for the heavy lifting
Automation removes the repetitive and tedious work of merchandisers who can focus on creating higher quality content.
Customisable
The full power of eSales is easily accessible for integration and customisation through a Web API, seamlessly deployed to support both mobile and desktop.
Benefits
Profitable exposure strategies
Allowing for automatic steering towards one of three exposure strategies; higher revenue, higher profit, or higher conversion.
Operational efficiency
Automation leads to reduced workload for merchandisers, removing time-consuming tasks, freeing up time for being creative and strategic.
Happy customers, empowered merchandisers
A unified solution with multiple functions working as one, leading to better shopping experiences and more successful retailers.
Contact Sales to learn more
eSales - built specifically for Fashion Retailers
eSales is a unified solution for online merchandising providing exceptional support for site search, site navigation, product recommendations, content/ads and email recommendations, sharing data across these functions to offer guidance and inspiration to shoppers.
eSales is highly automated, leveraging machine learning to better understand and react to customer preferences and behavior. The result is a better overall shopping experience, where the most relevant products are recommended, and increasing the average basket size, leading to higher conversion and increased sales.
eSales deliver great results for online fashion retailers
- +115% Revenue
- +113% Conversion rate
- +215% Transactions
"We were overwhelmed by the results. After just three months we could see a 115% increase in revenue, 113% increase in conversion rate and a 215% increase in transactions. If someone told me that this result would be possible before our launch, I probably wouldn’t have believed them."
Rasmus Bengtsson
Ecommerce Manager at Stenströms