Emerging eCommerce trends in 2022 and the future
Radically Smarter Merchandising for Food & Beverage
Apptus eSales enables food & beverage retailers to offer better customer experiences. By utilising AI, eSales automatically reacts and responds to micro-trends. It also increases operational efficiency for merchandising teams, freeing up time by harmonising the workload between man and machine, empowering merchandisers to focus more on strategic and creative work.
Understand customer habits and behaviour
Ability to react fast to the unpredictable nature of customers.
Retain customer loyalty
Maintain quality of the service to have loyal, returning customers.
Responding to rapidly changing market trends
Enable customers to find new, inspiring products, preventing them to start looking for other alternatives.
Provide easy search and navigation
Give guidance and relevant product listings for shoppers to find what they are looking for.
A single solution
Built from the ground up to support ecommerce, empowering customers across search, navigation and recommendations.
Reduced workloads by automation
Freeing up time for merchandisers doing quality and creative work as volumes increases.
Scalability with relevancy
Providing great performance at all time, even as assortments change or scale, making sure that products are relevant across touchpoints.
Provides inspiration through recommendations
For increasing spontaneous shopping and at the same time understanding replenishment cycles.
Increased basket size
Always knowing which products to push, leading to higher sales and revenue.
Highly automated solution
Utilizing AI to capturing and responding micro-trends, in real-time.
Strong search and navigation
A better customer experience by showing more, comparable attributes, for the most relevant products, based on individual and crowd behavioural data.
Inspiration through recommendations
Understanding replenishment cycles – BUT with room for further inspiration by showing new products.Contact Sales to learn more
eSales - simply built for eCommerce
eSales is a unified solution for online merchandising providing exceptional support for site search, site navigation, product recommendations, content/ads and email recommendations, sharing data across these functions to offer guidance and inspiration to shoppers.
eSales is highly automated, leveraging machine learning to better understand and react to customer preferences and behavior. The result is a better overall shopping experience, where the most relevant products are recommended, increasing the average basket size, leading to higher conversion and increased sales.