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Radically Smarter Merchandising for Furniture
As consumer buying habits move online and to mobile shopping, Apptus eSales provides a competitive advantage for Furniture retailers.
Backed by AI and Machine learning, eSales enables shoppers to easily search and find the products most relevant to them, guided by behavioural data and the “wisdom of the crowd”. By leveraging Automation, eSales also boosts merchandising team organizational efficiency by reducing manual tasks, freeing up time for strategic and creative merchandising.
Typical Challenges
Understanding the customers’ true intent
Predict and present the most relevant product to the right customer, at the right time, in the right place.
Capitalise on trends
Be able to better respond to seasonal changes and trends.
Understanding data
Knowing what products that best fit together to do more up-sell, cross-sell and presenting alternatives.
Retention
Simply having the customer return to the retailers’ site.
The Solution
Based on behavioral data
Listings and recommendations based the behaviour of the many, combined with personal shopping preferences.
True understanding of data
Relevance engine continuously fed with behavioural data, combined with specifications from the product catalogue.
AI does the heavy lifting
Automation removes the repetitive and tedious work of merchandisers who can focus on creating higher quality content.
Fast to deploy, easy to scale
An online merchandising solution customised to meet requirements and exceed business goals.
Benefits
Returning customers
Customer retention sorted by personalized email recommendations.
Operational efficiency
Reduced workload for merchandisers, removing time-consuming tasks, freeing up time for being creative and strategic.
Profitable exposure strategies
Allowing for automatic steering towards one of three strategies; higher sales, higher conversion, or higher margin.
Happy customers, empowered merchandisers
A unified solution with multiple functions working as one, leading to better shopping experiences and more successful retailers.
Contact Sales to learn more
"To create a campaign this quickly from idea to roll-out has always been a massive manual workload but now it is merely a case of getting the artwork for the banners done in time. Thanks to Apptus eSales and machine learning everything else is now done much faster."
Mikael Olander
CEO, Bygghemma group
eSales - simply built for eCommerce
eSales is a unified solution for online merchandising providing exceptional support for site search, site navigation, product recommendations, content/ads and email recommendations, sharing data across these functions to offer guidance and inspiration to shoppers.
eSales is highly automated, leveraging machine learning to better understand and react to customer preferences and behavior. The result is a better overall shopping experience, where the most relevant products are recommended, and increasing the average basket size, leading to higher conversion and increased sales.
