Promotions and Demotions

Manage products ranking efficiently

Promotions and Demotions are tools for feeding human intelligence into the system in order to affect the future behaviour of your visitors.

Promotion UI
Broad context

Womenswear category

Narrow context

Womens jacket category




promotion example

How do Promotions work?

A promotion boosts the rank of a product relative to its own performance and context. A promoted product in a broad context spanning over multiple categories will get a decent shift in position, while in a more narrow context the product ends up at first or second position.

Every action you take on promotions has instant effect = it's real time

Apptus solutions automation capabilities will figure out the right contexts to apply the promotion (no dependence on CMS whatsoever)

What use cases do Promotions enable?

We've collected some of the most common,
powerful and intuitive use cases for you:


Exploit the seasonal feeling by boosting desirable signature products. Visually you'll see the product exposures in search, recommendations and category pages reflect the new season faster than without promotions.

Expect the promoted products to sell between 5-45% more.

Seasonality use case

Manage the stock level

If you find yourself with a large stock of products that you know will be hard to clear with organic sales, use promotions and give them a medium boost to expose them more frequently. Handpick products that are expensive to keep in stock and promote them until they sell out.

Expect the promoted products to sell between 5-20% more.

Manage the stock level use case

Omnichannel campaigns

When you run campaigns, you can easily match the product exposure on your site. Create a promotion with start and end dates matching the campaign. Handpick the products / brands / seasonal selection and give them a medium or large boost.

Expect the promoted products to sell 5-45% more.

Omnichannel campaigns use case

Reward your suppliers or house brand

Strengthen your relations with your best suppliers or leverage your house brand by boosting larger sets of products or entire brands. Keep them running for extended time periods and evaluate the impact using the built in A/B testing capability. In order to not affect the organic relevance too much, use small or medium promotions levels.

Expect a sales lift of 5-15% of the promoted items sustained over a longer period.

Reward your suppliers or house brands use case
Broad context

Menswear category

Narrow context

Mens gloves category




demotions example

How do Demotions work?

Demotions bury the products you find positioned too high in lists. Quite opposite to Promotions! You get the means to manually choose the products by various criteria. And you decide the time-frame for the demotion being active.

Use cases for Demotions

Seasonal clothing

A typical use case would be where you are selling seasonal clothing: at the end of the season you want to “put them away” but still have them available if a customer is looking for them.

Spare parts

Another scenario would be selling products where spare parts are used. Spare parts are often an add-on service to the customer, but not products you want to show, unless searching for the specific item number or navigating to a specific category.

UI demotion products
Contact sales

Further reading