The search function is centred around each visitor's intent. It listens captures, measures, assesses and immediately addresses this intent – both in real-time and in relation to historical behaviour.
With the product as starting point, the search has the capability to learn from different sources such as product variants, categories, content and promotions.
A rich Autocomplete predicts and fills in the search phrase as the user starts typing. Suggested products, categories and content are displayed and adapt according to previous searches.
When the search phrase has low relevancy (fewer than 5 good matches), alternative search phrases are suggested.
Relevant products are shown to users whilst typing, enabling them to instantly find matches. On the search results page you can expose other query-relevant results such as ‘people also searched for…’, ‘people also bought…’ and trending searches.
What ‘sandals’ means to one person is ‘flip-flops’ to another. A user will get advice where a synonym is needed, so that future searches will respond accordingly.
Facets like size, colour, category and brand adapt their order as search results are refined. This helps when further searches find more relevant matches in other parts of the product catalogue.
One way of influencing the search results is to manually promote products to push them higher up in the list. This can be used in the beginning and end of a sales period, to boost a specific supplier or boost event-specific products.
Search statistics provides you with information about both popular and poorly performing search phrases and their conversion rates. To get better search conversions, you can improve words and phrases by adding synonyms.
Content hits as well as product matches are returned, enabling the user to find store locations, delivery information, care instructions and brand information. These can be presented separately to the product results.
Tests run on online stores in fashion, electronics and books retailing demonstrate that Apptus Search algorithms produce an increase in conversion rates between 3.2-8%
"Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average."