Voyado acquiries Apptus
- because two are better than one
We are evolving into something new, something even bigger. Voyado is acquiring Apptus to become the no.1 solution for personalized and relevant customer experiences – across all channels. This acquisition creates an opportunity for e-commerce players and retailers around the world to give their customers more. More to give – more to love.
Empowering brands to be relevant in real-time
In life cycle management, there are three things you need to focus on to succeed and relevance is crucial in all three.
- Acquisition – to get the customers to your site or store
- Conversion – for customers to make a purchase
- Retention – make customers come back again, and again
Voyado has owned the space of acquisition and retention but has been missing the final piece of the puzzle – online conversion. By joining forces with Apptus, who are leaders in product intent and online conversion, Voyado can finally close the loop. And give you the power to be relevant in real-time.

Customers today are active in many channels and devices at the same time – and it’s crucial that they get a relevant and consistent experience all the time. Voyado and Apptus help us do just that! We can combine historical data with real-time data and create even better and more advanced customer experiences in all channels.
– Bank Bergström, CEO, Nordic Nest
See conversion rates skyrocket
Personalization and relevance are key factors for businesses to create lasting relationships. It shows the customer that you care and want to give them the best experience possible. With Voyado x Apptus you can do just that. By giving each customer a relevant and unique experience, conversion rates will skyrocket.
Voyado x Apptus gives you simple tools to be personal and relevant for real – and turn your e-commerce site into a sales machine. Creating loyalty and brand love has always been central to Voyado’s mission, and with this acquisition, that mission just became a lot easier.

Customers will come back again, and again
The more you know about your customers, the more relevant you can be. Voyado has the customer insights and the automation engine, while Apptus is the number one tool for product intent and online conversion.
The combination of these two platforms will give you the complete toolset you need to create the kind of relevant experiences that will make your customers come back again, and again. And then again.

Double the magic
Voyado provides actionable customer insights and tools for razor-sharp and personalized customer communications. Through integrated AI, Voyado is the ultimate customer retention platform – already helping e-commerce players and retailers reach over 100 million end consumers.
This is VoyadoApptus is a powerful solution for on-site conversion and product intent. It allows retailers to seamlessly populate their site with relevant content and individual recommendations. Increase traffic, engagement, and conversion by staying relevant with every single one of your customers.
This is ApptusStay tuned
Soon, you’ll also be able to integrate Apptus with Voyado’s platform to personalize your communication in whole new ways. And we are guessing you don’t want to miss this. Stay tuned!
Book a demo
We’ll be happy to talk more about what Apptus can do for your business.