Apptus and Centra Partner to Provide Solutions for Global Brands

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Apptus and Centra Partner to Provide Solutions for Global Brands

Centra, an advanced e-commerce platform and Apptus, a growing leader in e-commerce solutions, have entered a new partnership to enable Centra’s brands to create unique customer experiences that add value to consumers and boost sales for the brands.

Centra offers a multi-channel, cloud-based system for brands to sell direct to customer and direct to retail. This SaaS headless platform enables cutting-edge online flagship stores for top tier brands in the fashion and lifestyle sector, to sell globally.

Screenshot from centras website
Screenshot from centras website

Staying on top of trends and advances in technology is fundamental for Centra, in order to provide the best service for their clients. Which is why Centra looked to Apptus for an innovative unified solution to enhance their client’s experience.

We have chosen to work with Apptus as they’re in the forefront of creating highly personalized customer experiences. Their technology is a great addition for Centra’s clients, and we believe that eSales will allow for increased conversions ultimately increase their sales
– Max Brennan, Centra

Apptus’ comprehensive solution, eSales, uses artificial intelligence technology and automation to put relevant products in front of potential buyers. Sequentially, prioritizing relevance converts shoppers into buyers and drives conversion rates and sales up. Apptus eSales is composed of a series of features that optimize the functionality and buyer experience of e-commerce sites through enhanced, Site Search, Site Navigation, Product Recommendations, Content/Ads and Email Recommendations.

This partnership stretches beyond the boundaries of eSales and the Centra cloud collaboration, with potential for growth and international expansion for both Centra and Apptus. Apptus’ technology knows no borders, and Centra supports the global market by allowing for their clients to tailor to any number of markets by supporting different languages, currencies, price lists, etc. This provides great opportunity for expanding global presence for both companies. Max Brennan of Centra states:

We look forward to bringing our joint proposition into new international markets where we see mutual potential. The UK and the BeNeLux region to name a few.

Screenshot from centras website
Screenshot from centras website

Centra and Apptus are problem solvers. Seeking to resolve real and restraining problems that eRetailers experience in the ecommerce industry. Together this collaboration combines top quality insight, knowledge, and technology.

Apptus has a powerful product, and their team consists of some of the most seasoned, forward-thinking, and tech-savvy individuals in the business. We have a mutual outlook on the future. Both from a technical and a commercial perspective which makes this partnership extra interesting.
– Max Brennan, Centra.

Apptus is thrilled to be entering this new partnership and is looking forward to seeing Centra’s clients gain incredible value from the eSales solution. Thomas Sjöberg of Apptus provides some insight on this partnership:

Centra are thought leaders within how eCommerce is evolving for brands with support for many different business models and scenarios. We are impressed by the strong growth of Centra and how they take away the complexity of advanced eCommerce. We look forward to bringing a first-class product discovery solution on top of Centra and expand to new markets together.